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Archive for January, 2007

2 More Press Releases

Posted by alvin in January 31st, 2007  
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Posted in: 2(f), press release, secondary meaning, trademark     

Surfing for trademark news shows two more trademark press releases.
The Associated Press sent over its wires the press release from the Lawrence County Tourist Promotion Agency’s release regarding its FIREWORKS CAPITAL OF AMERICA mark. It is noted that the mark is registered on the Principal Register under Trademark Act Section 2(f), 15 […]

First video post - Running a TMBC Search

Posted by alvin in January 31st, 2007  
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Posted in: search, trademark, vlog     

Well now I’m just having fun. Enjoy (or not) this first video post on how to run a tmbrandingcap search.
I did this because no matter how much you explain things in writing on how to do something, sometimes it’s just easier seeing the process. Especially when you’re trying to say what link to press […]

Is Stoney River Confusingly Similar to Rocky River?

Posted by alvin in January 26th, 2007  
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Posted in: infringement, likelihood of confusion, restaurants, search, trademark     

That’s what O’Charley’s Inc. claims in it’s lawsuit against Darden Resaurants Inc. O’Charley’s claims that Darden’s Rocky River Grillhouse (below) infringes upon its trademark Stoney River Legendary Steaks (top). This all reported in The Tennessean.

Personally I wouldn’t be confused, but I am not the standard. ; )
Despite the outcome, this case shows the importance of […]

Trademarks Are The Real Competitive Advantage

Posted by alvin in January 26th, 2007  
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Posted in: cognitive touch points, competitive advantage, design, non-traditional marks, registration, trademark, value articulation     

Marketers and trademark attorneys must read Professor James Conley’s article Trademarks, Not Patents: The real competitive advantage of the Apple iPod.

S/N 78661217
Here’s an excerpt:
Our findings overwhelmingly support the conventional wisdom that design decisions cast a big shadow on the commercial success of the product over its lifecycle. But more recently, we have found that some […]

Mattel most active corporate user of TEAS

Posted by alvin in January 26th, 2007  
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Posted in: intent to use, registration, trademark     

According to this article from the USPTO, Mattel, Inc. is the most active user of the PTO’s Trademark Electronic Application System (TEAS). The same article also announced TEAS’ one-millionth electonically filed trademark application by Donald Junck for his BAIT CRAFT trademark. Congratulation to both Donald and Mattel.

Digging a bit deeper, Mattel filed 780 application in […]

Trademark Issues for Real Estate Developers

Posted by alvin in January 25th, 2007  
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Posted in: real estate, registration, trademark     

Article with the same title from the good folks at the Canadian Trademark Blog.
Technorati Tags: trademark, registration, real estate, malls, development

How Sony BMG Prevents Online Brand Abuse

Posted by alvin in January 25th, 2007  
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Posted in: enforcement, monitoring, trademark, webinar     

Free online webinar from law.com entitled “How Sony BMG Prevents Online Brand Abuse.”
Date: January 31, 2007Time: 1:00 pm, Eastern Standard Time
Description

Please join MarkMonitor for a complimentary educational webinar featuring Sony BMG. During this Law.com-hosted event, you will hear about the latest trends and best practices in establishing, maintaining and protecting your brands on the Internet.
This […]

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