CNet news story here.

Acknowledging that it’s better to be clear than clever, Google is rebranding “Froogle” as “Google Product Search” … The ill-named Froogle was a problem from the start. “I don’t think we understood the complications with rolling out another brand,” Marissa Mayer, Google’s vice president of search product and user experience, said in an interview with CNET News.com. “While it was a cute and clever name, it had issues around copyright and trademark, as well as internationalization…The pun (to “frugal”) isn’t obvious.”

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