Some branding articles from the May 2007 issue of Fast Company
Slide show: What Makes a Brand Authentic
Who Do You Love? (The appeal — and risks — of authenticity)
Will the Real Juan Valdez Please Stand Up? (To evoke authenticity, marketers use many tactics. Here’s how five pairs of industry rivals tackle the challenge.)
An Authenticity Timeline (From Disney’s opening of Main Street USA in 1955 to user-generated content, here’s a look at how authenticity has evolved over time.)
Fast Company on Brand Authenticity
Some branding articles from the May 2007 issue of Fast Company
Slide show: What Makes a Brand Authentic
Who Do You Love? (The appeal — and risks — of authenticity)
Will the Real Juan Valdez Please Stand Up? (To evoke authenticity, marketers use many tactics. Here’s how five pairs of industry rivals tackle the challenge.)
An Authenticity Timeline (From Disney’s opening of Main Street USA in 1955 to user-generated content, here’s a look at how authenticity has evolved over time.)