Some branding articles from the May 2007 issue of Fast Company
Slide show: What Makes a Brand Authentic
Who Do You Love? (The appeal — and risks — of authenticity)
Will the Real Juan Valdez Please Stand Up? (To evoke authenticity, marketers use many tactics. Here’s how five pairs of industry rivals tackle the challenge.)
An Authenticity Timeline (From […]

The Sixth Circuit Court of Appeals vacated the district court’s order setting aside the parties consent judgment. (Ford Motor Company v. Mustangs Unlimited, Inc.)
Ford claimed that Mustangs breached the terms of its consent judgment by continuing to sell automobile accessories and other merchandise bearing the Ford trademarks. The district court agreed and set aside […]

Mark Cuban calls out the Donald and has this to say about what Trump could do now that he “quit” The Apprentice:
You can travel the world over and give speeches on brand dilution. Explaining how a brand that was once synonymous with the finest real estate in the world is now synonymous with a canceled […]

The Seattle Trademark Lawyer has a nice post on the impact of litigation websites on publicity and sales.
Technorati Tags: trademark, litigation, websites, PR, sales, wall street journal, OMS Investments v. TerraCycle, Autodesk Inc. v. Open Design Alliance, Moonstruck Chocolate Co. v. Moonray Espresso Corp.

Hershey Co. recently sued convicted trafficer Kenneth Affolter for selling pot-laced treats and soft drinks with the names Stoney Rancher, Rasta Reese’s and Keef Kat. Bummer dude.
UPDATE 5/23: Stoners unite to boycott Hershey.
Technorati Tags: trademark, stoner, hershey, pot, cannabis chocolates, boycott

Just found this September 2006 law review article written by Shashank Upadhye:
Trademark Surveys: Identifying the Relevant Universe of Confused Consumers

TicketNews.com reports that ticket broker DerbyBox.com did not violate the terms of its Consent Decree with Churchill Downs.