Rain Today has a nice article titled Making Successful Decisions with Competitive Intelligence.  The article outlines the presentation by CI expert jillian Weisberg of The Thomson Corporation to the Rocky Mountain Chapter of the Legal Marketing Association.

Thomson research shows that law firms commony use competitive intelligence for six business development activities:

1. When preparing for a meeting with a potential client
2. When preparing a response to an RFP
3. When identifying prospective clients
4. When identifying cross-selling opportunities with key clients
5. When evaluating a potential merger or practice group acquisition
6. When deciding whether to open a new office or launch a new practice area

You Should Also Check Out This Post:

• T-Mobile sends Engadget a C&D over the color Magenta
• Is Twitter Squatting the next big TM battle?
• Branding versus lead generation
• Pervasive Branding
• Trademark and Branding Updates for 2008-03-05

More Active Posts:

• Blawg Bracket (4)
• First video post - Running a TMBC Search (2)
• What is Electix? (2)
• Jr. fans to get new stickers next year - time to buy stock in adhesive remover companies (2)
• Hello world! (1)
• Colbert on AT&T (1)
• Creating Brand Names (1)
• The Naming Process - HARD (1)
• Toto, are we still in Kansas? (1)
• I ? NC opposition dismissed (1)