I’ve decided to make the switch to a hosted WordPress installation for this blog. Please visit tmbrandingcap.com for further posts. I am excited about exploring the many options and plug-ins available to WordPress.
I’m in the process of migrating over my old posts, but for some reason it is agonizingly slow. So don’t be surprised if […]

Thinking of starting or forming a band? Danica Mathes has a nice article with a list of issues to consider in drafting a band agreement.
Technorati Tags: entertainment, agreements, checklist, band, music

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Hat tip: Red Hot Copywriting

Some branding articles from the May 2007 issue of Fast Company
Slide show: What Makes a Brand Authentic
Who Do You Love? (The appeal — and risks — of authenticity)
Will the Real Juan Valdez Please Stand Up? (To evoke authenticity, marketers use many tactics. Here’s how five pairs of industry rivals tackle the challenge.)
An Authenticity Timeline (From […]

The Sixth Circuit Court of Appeals vacated the district court’s order setting aside the parties consent judgment. (Ford Motor Company v. Mustangs Unlimited, Inc.)
Ford claimed that Mustangs breached the terms of its consent judgment by continuing to sell automobile accessories and other merchandise bearing the Ford trademarks. The district court agreed and set aside […]

Mark Cuban calls out the Donald and has this to say about what Trump could do now that he “quit” The Apprentice:
You can travel the world over and give speeches on brand dilution. Explaining how a brand that was once synonymous with the finest real estate in the world is now synonymous with a canceled […]

The Seattle Trademark Lawyer has a nice post on the impact of litigation websites on publicity and sales.
Technorati Tags: trademark, litigation, websites, PR, sales, wall street journal, OMS Investments v. TerraCycle, Autodesk Inc. v. Open Design Alliance, Moonstruck Chocolate Co. v. Moonray Espresso Corp.