Author Archives: alvin

New WordPress Version

I’ve decided to make the switch to a hosted WordPress installation for this blog. Please visit tmbrandingcap.com for further posts. I am excited about exploring the many options and plug-ins available to WordPress. I’m in the process of migrating over my old posts, but for some reason it is agonizingly slow. So don’t be surprised if [...]
Posted in WordPress, blogger | 1 Comment

Band Agreement Checklist

Thinking of starting or forming a band? Danica Mathes has a nice article with a list of issues to consider in drafting a band agreement. Technorati Tags: entertainment, agreements, checklist, band, music
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Any takers?

My blog is worth $9,032.64.How much is your blog worth? Hat tip: Red Hot Copywriting
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Fast Company on Brand Authenticity

Some branding articles from the May 2007 issue of Fast Company Slide show: What Makes a Brand Authentic Who Do You Love? (The appeal — and risks — of authenticity) Will the Real Juan Valdez Please Stand Up? (To evoke authenticity, marketers use many tactics. Here’s how five pairs of industry rivals tackle the challenge.) An Authenticity Timeline (From [...]
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Sixth Circuit vacates order in Ford Motor Company v. Mustangs Unlimited

The Sixth Circuit Court of Appeals vacated the district court’s order setting aside the parties consent judgment. (Ford Motor Company v. Mustangs Unlimited, Inc.) Ford claimed that Mustangs breached the terms of its consent judgment by continuing to sell automobile accessories and other merchandise bearing the Ford trademarks. The district court agreed and set aside [...]
Posted in Sixth Circuit, civil procedure, trademark | Leave a comment

Donald, I love you on Howard, but things don’t seem to be going well

Mark Cuban calls out the Donald and has this to say about what Trump could do now that he “quit” The Apprentice: You can travel the world over and give speeches on brand dilution. Explaining how a brand that was once synonymous with the finest real estate in the world is now synonymous with a canceled [...]
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STL on Litigation Websites

The Seattle Trademark Lawyer has a nice post on the impact of litigation websites on publicity and sales. Technorati Tags: trademark, litigation, websites, PR, sales, wall street journal, OMS Investments v. TerraCycle, Autodesk Inc. v. Open Design Alliance, Moonstruck Chocolate Co. v. Moonray Espresso Corp.
Posted in PR, litigation, sales, trademark, websites | 1 Comment