TM Branding Cap » advertising http://tmbrandingcap.com Get your trademark branding cap here Wed, 02 Apr 2008 17:52:36 +0000 http://wordpress.org/?v=2.3.3 en Take your trademark out for a walk … http://tmbrandingcap.com/2008/03/05/take-your-trademark-out-for-a-walk/ http://tmbrandingcap.com/2008/03/05/take-your-trademark-out-for-a-walk/#comments Wed, 05 Mar 2008 01:20:03 +0000 tmbc http://tmbrandingcap.com/2008/03/05/take-your-trademark-out-for-a-walk/ SHARETHIS.addEntry({ title: "Take your trademark out for a walk …", url: "http://tmbrandingcap.com/2008/03/05/take-your-trademark-out-for-a-walk/" });]]> … and see where it will take you

A blast from the past with this old Levi’s commercial. It’s interesting how they actually made the word “trademark” a character of the commercial.

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]]> http://tmbrandingcap.com/2008/03/05/take-your-trademark-out-for-a-walk/feed/ Adverlicio.us http://tmbrandingcap.com/2007/06/04/adverlicious/ http://tmbrandingcap.com/2007/06/04/adverlicious/#comments Mon, 04 Jun 2007 19:33:45 +0000 tmbc http://tmbrandingcap.com/2007/06/04/adverlicious/ SHARETHIS.addEntry({ title: "Adverlicio.us", url: "http://tmbrandingcap.com/2007/06/04/adverlicious/" });]]> You’ve heard of del.icio.us.  Well, here’s adverlicio.us.  The site claims to be an online advertising archive with the “World’s Tastiest Collection of Online Advertising.”  The disclaimer is quite interesting also:

Logos, trademarks, and all other content are the property of adverlicio.us and/or their respective owners. They are provided strictly on a ‘fair use’ basis for commentary, analysis, and review. Content removed upon request.

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]]> http://tmbrandingcap.com/2007/06/04/adverlicious/feed/ Hooters Short! http://tmbrandingcap.com/2007/06/04/hooters-short/ http://tmbrandingcap.com/2007/06/04/hooters-short/#comments Mon, 04 Jun 2007 19:08:35 +0000 tmbc http://tmbrandingcap.com/2007/06/04/hooters-short/ SHARETHIS.addEntry({ title: "Hooters Short!", url: "http://tmbrandingcap.com/2007/06/04/hooters-short/" });]]>
ShortsGot your attention? Well, an ad for American Apparel (CBS Sunday Morning profile), the casual clothing company that makes all of its clothes in its Los Angeles factory, certainly caught my attention. Initially of course, it was the provocative nature of the ad that caught my eye. But it was the fine print that caused me to blog about it.

The ad was for shorts, specifically their Micro-Poly Short Short referenced in the ad as the “Hooters Short.” Which made me wonder if AA got a license from Hooters? I’m not the only one that wondered.

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]]> http://tmbrandingcap.com/2007/06/04/hooters-short/feed/ Advertising versus Design - What impacts more on a brand’s bottom line http://tmbrandingcap.com/2007/02/15/advertising-versus-design-what-impacts-more-on-a-brands-bottom-line/ http://tmbrandingcap.com/2007/02/15/advertising-versus-design-what-impacts-more-on-a-brands-bottom-line/#comments Thu, 15 Feb 2007 16:27:00 +0000 alvin http://tmbrandingcap.com/2007/02/15/advertising-versus-design-what-impacts-more-on-a-brands-bottom-line/ SHARETHIS.addEntry({ title: "Advertising versus Design - What impacts more on a brand’s bottom line", url: "http://tmbrandingcap.com/2007/02/15/advertising-versus-design-what-impacts-more-on-a-brands-bottom-line/" });]]> That’s the debate going on over at Heinz. This Brandweek story details how in 2004, Heinz pulled the plug on ketchup advertising, yet after a 2006 ketchup bottle redesign, ketchup consumption went up 78%.

But now, Heinz is about to embark on “one of the largest TV campaigns behind the flagship Heinz Ketchup brand since the ‘Anticipation’ spots of the 1970s.”

Food analyst John McMillin of Prudential Securities welcomed the move. “Advertising is the lifeblood of brands. The lack of it represents a risk for long-term success,” he said. “I’m pleased that Heinz is having success with in-store promotions. But you’re only as good as your next promotion.”

Still, the power of packaging can’t be underestimated, said Ghansham Panjabi, a packaging analyst at Wachovia Securities: “When consumers see the Heinz logo on the fridge door every time they open it, it’s taking marketing inside homes.”

TMBC is silly with anticipation on how this will play out.

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]]> http://tmbrandingcap.com/2007/02/15/advertising-versus-design-what-impacts-more-on-a-brands-bottom-line/feed/ My daughter has more creativity in her pinky than I have in my whole body http://tmbrandingcap.com/2006/12/30/my-daughter-has-more-creativity-in-her-pinky-than-i-have-in-my-whole-body/ http://tmbrandingcap.com/2006/12/30/my-daughter-has-more-creativity-in-her-pinky-than-i-have-in-my-whole-body/#comments Sat, 30 Dec 2006 03:19:00 +0000 alvin http://tmbrandingcap.com/2006/12/30/my-daughter-has-more-creativity-in-her-pinky-than-i-have-in-my-whole-body/ SHARETHIS.addEntry({ title: "My daughter has more creativity in her pinky than I have in my whole body", url: "http://tmbrandingcap.com/2006/12/30/my-daughter-has-more-creativity-in-her-pinky-than-i-have-in-my-whole-body/" });]]> Of course she does, why else would you think that I would use such a tired old expression. Anyways, my wife and I were talking about our son going number 2 and our daughter says that he’s “redecorating his diaper.” I don’t know where she gets such euphemisms, but she comes up with them a lot of them.

Maybe she’ll be an ad person some day.

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