Category Archives: brand

How to build brand buzz: Get yourself on Entourage

By tmbc | Published: August 28, 2007
Yeah yeah. I’ve been lax lately. But really, I’ve been blogging this whole time. Just not on the TMBC. I was just taking a law blogging break and blogging for fun over at The 270, my blog about what’s happening in my corner of the world. Columbus, Ohio. Anyways, after the [...]
Also posted in PR, entertainment | Comments closed

Two great recent posts over at the Name Wire

By tmbc | Published: May 31, 2007
Strategic Name Development’s Name Wire: The Product Naming Blog has two great posts. Heck, all of their posts are great. As an aside, while I have had a link to them on my old blog, I neglected to put them in Google Reader. And thus, was not as regular a reader as [...]
Also posted in Uncategorized, banking, branding, naming, rebranding, trademark | Leave a comment

Fast Company on Brand Authenticity

By alvin | Published: May 24, 2007
Some branding articles from the May 2007 issue of Fast Company Slide show: What Makes a Brand Authentic Who Do You Love? (The appeal — and risks — of authenticity) Will the Real Juan Valdez Please Stand Up? (To evoke authenticity, marketers use many tactics. Here’s how five pairs of industry rivals tackle the challenge.) An Authenticity Timeline (From [...]
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Trademarks and Open Source

By alvin | Published: April 30, 2007
More news on the open source / trademark front. eWeek reports on Ubuntu’s trademark policy. Trademarks have recently become something of an issue in open-source circles. Debian, for example, recently took exception to Mozilla’s Firefox trademark rules and called its version of the popular browser, IceWeasel. So, Ubuntu has decided to address possible trademark issues by [...]
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Good Bank Brands Make Bad Bank Trademarks

By alvin | Published: April 25, 2007
Law review article by John M. Conley and Jayne C. Hunter – The Curse of History: Good Bank Brands Make Bad Bank Trademarks. From the conclusion: From a normative standpoint, it is clear that trademark law has never offered any special accommodations to the banking business, and shows no likelihood of doing so in the future. Nor [...]
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Band Brand Protection

By alvin | Published: March 12, 2007
In this month’s IP Today: How the Band Protects Its Brand: The Use of Trademarks to Protect and Promote the Musical Artist (Part One of a Two-part Article).
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Quote from John Stuart, former Quaker Oats chairman

By alvin | Published: February 1, 2007
From The Making of a Name – The Inside Story of the Brands we Buy If this business were to be split up, I would be glad to take the brands, trademarks and goodwill and you could have all the bricks and mortar – and I would fare better than you. A nice little quote that illustrates [...]
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