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Branding versus lead generation, originally uploaded by bigmick.
This photo’s captions were created by Skitch which looks like a cool application. Sadly it’s only for Mac users right now. […]

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pervasive branding, originally uploaded by 416style.
I was browsing flickr and stumbled upon this picture of the Louis Vuitton logo affixed to what appears to be a trash bin […]

Watch and see what Dean says about: Brands as Platforms, Brands as Themes, and Brands as Links. And how he and his firm helped launched Bono’s (Red) campaign.

I recently dropped my kids off with my parents in California and spent a day in Los Angeles. As I traveled back to Columbus, I got a chance to reflect upon my food choices and how Brands affected my choice food.
Our flight (on the new Skybus airline which is based in Columbus and reserves […]

Strategic Name Development’s Name Wire: The Product Naming Blog has two great posts. Heck, all of their posts are great. As an aside, while I have had a link to them on my old blog, I neglected to put them in Google Reader. And thus, was not as regular a reader as […]

OpVista recently announced that it is rebranding (had to?) its AnyWave Optical Networking Platform to nWave.
OpVista is making this move to proactively avoid any potential dispute with Vanu, Inc.’s use of the “AnyWave” terminology.
Vanu owns the registered mark AnyWave for “computer software for use in operating wireless telecommunications systems.
AFTERTHOUGHT: Come to think of it, […]

Some branding articles from the May 2007 issue of Fast Company
Slide show: What Makes a Brand Authentic
Who Do You Love? (The appeal — and risks — of authenticity)
Will the Real Juan Valdez Please Stand Up? (To evoke authenticity, marketers use many tactics. Here’s how five pairs of industry rivals tackle the challenge.)
An Authenticity Timeline (From […]