Category Archives: branding

Branding on a receipt

I like how Bath & Body works brands their receipts. But it does somewhat interferes with the type.
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Lot’s of W branding out there

Recently, I placed a “W” WordPress sticker on my car. My wife freaked, because she thought it was for George W. Bush. After explaining what it was, she still hated it. Oh well. There are a bunch of W branding out there if you think of it. For example: George W. Bush W Hotels Webkinz WordPress
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Branding versus lead generation

.flickr-photo { border: solid 2px #000000; } .flickr-yourcomment { } .flickr-frame { text-align: left; padding: 3px; } .flickr-caption { font-size: 0.8em; margin-top: 0px; } Branding versus lead generation, originally uploaded by bigmick. This photo’s captions were created by Skitch which looks like a cool application. Sadly it’s only for Mac users right now. [...]
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Pervasive Branding

.flickr-photo { border: solid 2px #000000; } .flickr-yourcomment { } .flickr-frame { text-align: left; padding: 3px; } .flickr-caption { font-size: 0.8em; margin-top: 0px; } pervasive branding, originally uploaded by 416style. I was browsing flickr and stumbled upon this picture of the Louis Vuitton logo affixed to what appears to be a trash bin [...]
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Video of Dean Crutchfield giving branding speech at Google

Watch and see what Dean says about: Brands as Platforms, Brands as Themes, and Brands as Links. And how he and his firm helped launched Bono’s (Red) campaign.
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Branding and the Quest for Food

I recently dropped my kids off with my parents in California and spent a day in Los Angeles. As I traveled back to Columbus, I got a chance to reflect upon my food choices and how Brands affected my choice food. Our flight (on the new Skybus airline which is based in Columbus and reserves [...]
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Two great recent posts over at the Name Wire

Strategic Name Development’s Name Wire: The Product Naming Blog has two great posts. Heck, all of their posts are great. As an aside, while I have had a link to them on my old blog, I neglected to put them in Google Reader. And thus, was not as regular a reader as [...]
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