Next year NASCAR driver Dale Earnhardt Jr. will be with a new race team.  While he may now own the trademark in his name, he doesn’t own the trademark in his number.  His team owns the number 8.  Therefore, when he switches teams next year, he’ll have a new number.
 
And what is to become of all […]

Related to my Sanjaya trademark post, now comes the Sanjaya Brand Association Map from Nielsen BuzzMetrics. Here’s a discussion over at the Consumer Generated Media blog.

Technorati Tags: branding, trademark, Sanjaya, fun

I’m voting for Sanjaya! Are you? Seriously, I suspect that it’s only a matter of time that we see a trademark application for SANJAYA.
After all, William Hung applied for registration (since abandoned).

Trademark news from the Anna Nicole Smith front. Larry Birkhead has applied to register the trademark GOODNIGHT MY SWEET ANNA BABY for “movies, books, television programs, programs broadcast over the Interent, programs broadcast over electronic media; stage plays.” Birkhead used this line at Anna Nicole’s funeral service.
PTO search shows no applications yet filed from Virgie […]

In this month’s IP Today: How the Band Protects Its Brand: The Use of Trademarks to Protect and Promote the Musical Artist (Part One of a Two-part Article).

From the Seattle Trademark Lawyer.
Technorati Tags: trademark, celebrity trademarks, entertainment, search, cease & desist

The Seattle Trademark Lawyer has an excellent post on the lessons many bands learn the hard way, that is having to change their band’s name after they receive a cease and desist letter from another band (or their attorney):
Up-and-coming bands seem to re-live this story again and again. Blink 182 was Blink before another group […]