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	<title>TM Branding Cap &#187; clearance</title>
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	<link>http://tmbrandingcap.com</link>
	<description>Get your trademark branding cap here</description>
	<pubDate>Wed, 02 Apr 2008 17:52:36 +0000</pubDate>
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		<title>INN = Generic</title>
		<link>http://tmbrandingcap.com/2007/05/03/inn-generic/</link>
		<comments>http://tmbrandingcap.com/2007/05/03/inn-generic/#comments</comments>
		<pubDate>Thu, 03 May 2007 20:16:00 +0000</pubDate>
		<dc:creator>alvin</dc:creator>
		
		<category><![CDATA[clearance]]></category>

		<category><![CDATA[pharmaceuticals]]></category>

		<category><![CDATA[search]]></category>

		<category><![CDATA[trademark]]></category>

		<guid isPermaLink="false">http://tmbrandingcap.com/2007/05/03/inn-generic/</guid>
		<description><![CDATA[


What&#8217;s INN? INN stands for International Nonproprietary Names which are the generic names used to identify pharmaceutical substances or active pharmaceutical ingredients. It&#8217;s a list of some 7000 names maintained by the World Health Organization. The purpose of INN is
to provide health professionals with a unique and universally available designated name to identify each pharmaceutical [...]<script type="text/javascript">SHARETHIS.addEntry({ title: "INN = Generic", url: "http://tmbrandingcap.com/2007/05/03/inn-generic/" });</script>]]></description>
			<content:encoded><![CDATA[<p>What&#8217;s INN? INN stands for <a href="http://www.who.int/medicines/services/inn/innquidance/en/index.html">International Nonproprietary Names</a> which are the generic names used to identify pharmaceutical substances or active pharmaceutical ingredients. It&#8217;s a list of some 7000 names maintained by the <a href="http://www.who.int/en/">World Health Organization</a>. The purpose of INN is</p>
<blockquote><p>to provide health professionals with a unique and universally available designated name to identify each pharmaceutical substance. The existence of an international nomenclature for pharmaceutical substances, in the form of INN, is important for the clear identification, safe prescription and dispensing of medicines to patients, and for communication and exchange of information among health professionals and scientists worldwide.</p></blockquote>
<p>So what&#8217;s the trademark significance of INN&#8217;s? According to the WHO:</p>
<blockquote><p>Over the years, the need to maintain the integrity of the INN system has become urgent. This is reflected in the following extract from the Fifth Report of the WHO Expert Committee on the Use of Essential Drugs which met in November 1991 :</p>
<p>&#8220;The procedure for selecting INNs allows manufacturers to contest names that are either identical or similar to their licensed trade-marks. In contrast, trade-mark applications are disallowed, in accordance with the present procedure, only when they are identical to an INN. A case for increased protection of INNs is now apparent as a result of competitive promotion of products no longer protected by patents. Rather than marketing these products under generic name, many companies apply for a trade-mark derived from an INN and, in particular, including the INN common stem. This practice endangers the principle that INNs are public property; it can frustrate the rational selection of further INNs for related substances, and it will ultimately compromise the safety of patients by promoting confusion in drug nomenclature.&#8221;</p>
<p>These concerns were debated during the sixth International Conference of Drug Regulatory Authorities (ICDRA), in Ottawa, in October 1991. Based on recommendations made by the WHO Expert Committee on the use of Essential Drugs, the resolution WHA46.19 on Nonproprietary names for pharmaceutical substances was adopted by the Forty-sixth World Health Assembly in 1993, requesting Member States to:</p>
<p>- &#8220;…enact rules or regulations, as necessary, to ensure that international nonproprietary names (or the equivalent nationally approved generic names) used in the labelling and advertising of pharmaceutical products are always displayed prominently; - …encourage manufacturers to rely on their corporate name and the international nonproprietary names, rather than on trade-marks, to promote and market multisource products introduced after the expiry of a patent; - …develop policy guidelines on the use and protection of international nonproprietary names, and to discourage the use of names derived from them, and particularly names including established stems, as trade-marks.&#8221;</p>
<p>In the note verbale, attention is drawn to this resolution concerning the use and protection of INN.</p>
<p>As a matter of principle, it may thus be recommended that trade-marks should not be derived from INN. In particular, the intentional incorporation of meaningful INN stems in trade-marks should be avoided.</p></blockquote>
<p>So, pharaceutical companies, when naming their next blockbuster drug will, in addition to a trademark search, will conduct an INN search. For instance, the job description for <a href="http://www.inta.org/index.php?option=com_jobline&amp;Itemid=156&amp;task=view&amp;id=696&amp;getcontent=4">Trademark Counsel</a> with <a href="http://www.gsk.com/index.htm">GlaxoSmithKline</a> includes &#8220;INN search and clearance.&#8221;</p>
<p>If you&#8217;re looking for a place to search for INNs, <a href="http://pericles.ipaustralia.gov.au/atmoss/falcon_search_tools.Main?pSearch=Pharmaceutical">IP Australia has a search engine for INNs</a>.</p>
<p><span class="technoratitag"><span style="font-size:85%;">Technorati Tags: </span><a title="Link to Technorati Tag category for trademark" href="http://www.technorati.com/tag/trademark" target="_blank" rel="tag"><span style="font-size:85%;">trademark</span></a><span style="font-size:85%;">, </span><a title="Link to Technorati Tag category for search" href="http://www.technorati.com/tag/search" target="_blank" rel="tag"><span style="font-size:85%;">search</span></a><span style="font-size:85%;">, </span><a title="Link to Technorati Tag category for clearance" href="http://www.technorati.com/tag/clearance" target="_blank" rel="tag"><span style="font-size:85%;">clearance</span></a><span style="font-size:85%;">, </span><a title="Link to Technorati Tag category for pharmaceuticals" href="http://www.technorati.com/tag/pharmaceuticals" target="_blank" rel="tag"><span style="font-size:85%;">pharmaceuticals</span></a><span style="font-size:85%;">, </span><a title="Link to Technorati Tag category for INN" href="http://www.technorati.com/tag/INN" target="_blank" rel="tag"><span style="font-size:85%;">INN</span></a><span style="font-size:85%;">, </span><a title="Link to Technorati Tag category for International Nonproprietary Names" href="http://www.technorati.com/tag/International+Nonproprietary+Names" target="_blank" rel="tag"><span style="font-size:85%;">International Nonproprietary Names</span></a></span></p>
<p><a href="http://sharethis.com/item?&wp=2.6.2&amp;publisher=ad4f4fc7-96c0-41ee-b62d-3f43821044d1&amp;title=INN+%3D+Generic&amp;url=http%3A%2F%2Ftmbrandingcap.com%2F2007%2F05%2F03%2Finn-generic%2F">ShareThis</a></p>]]></content:encoded>
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		</item>
		<item>
		<title>A peek into Sun&#8217;s Open Source Approval Process, with a Trademark Tidbit to Boot</title>
		<link>http://tmbrandingcap.com/2007/03/15/a-peek-into-suns-open-source-approval-process-with-a-trademark-tidbit-to-boot/</link>
		<comments>http://tmbrandingcap.com/2007/03/15/a-peek-into-suns-open-source-approval-process-with-a-trademark-tidbit-to-boot/#comments</comments>
		<pubDate>Thu, 15 Mar 2007 13:30:00 +0000</pubDate>
		<dc:creator>alvin</dc:creator>
		
		<category><![CDATA[clearance]]></category>

		<category><![CDATA[open source]]></category>

		<category><![CDATA[search]]></category>

		<category><![CDATA[trademark]]></category>

		<category><![CDATA[trademark search]]></category>

		<guid isPermaLink="false">http://tmbrandingcap.com/2007/03/15/a-peek-into-suns-open-source-approval-process-with-a-trademark-tidbit-to-boot/</guid>
		<description><![CDATA[Tim Bray gives us a peek into Sun&#8217;s internal Open Source Review process. Tim wrote some code he called the Atom Protocol Exerciser, or APE for short. He wanted to release it, but he had to go through Sun&#8217;s approval process first.
There are a bunch of steps. You have to get approval from your own [...]<script type="text/javascript">SHARETHIS.addEntry({ title: "A peek into Sun&#8217;s Open Source Approval Process, with a Trademark Tidbit to Boot", url: "http://tmbrandingcap.com/2007/03/15/a-peek-into-suns-open-source-approval-process-with-a-trademark-tidbit-to-boot/" });</script>]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.tbray.org/ongoing/">Tim Bray</a> gives us a peek into <a href="http://www.tbray.org/ongoing/When/200x/2007/03/12/Open-Source-Process">Sun&#8217;s internal Open Source Review process</a>. Tim wrote some code he called the Atom Protocol Exerciser, or APE for short. He wanted to release it, but he had to go through Sun&#8217;s approval process first.</p>
<blockquote><p>There are a bunch of steps. You have to get approval from your own management chain up to the nearest Vice-President. Along the way, you need sign-off from Brand Management, Trademark Legal, and International Trade Legal (export-control regulations are a cross big companies like Sun have to bear).</p></blockquote>
<p>And here&#8217;s the trademark tidbit:</p>
<blockquote><p>The one that was the most work was the Trademark piece. You just can’t assert “I’ll call this Foobar” and publish the code; lots of good names are taken and if you work for a public company, you really don’t want to accidentally step on someone else’s trademark with your coolio project name because if you do, they’re gonna call their attorneys first thing.</p>
<p>I actually wanted the trademark people to check out both “Atom Protocol Exerciser” and “Ape”; they told me in the politest possible way that this costs real money and real time so would I please bloody well pick one; fair enough. *** Checking out names takes time—a couple of weeks in my case—that’s just a fact of life.</p></blockquote>
<p>There you have it. Clearing trademarks costs real money and real time. But if you don&#8217;t take that step, Tim properly states that the first person the owner of the mark you infringe is going to call is their attorney.</p>
<p><span class="technoratitag"><span style="font-size:85%;">Technorati Tags: </span><a title="Link to Technorati Tag category for trademark" href="http://www.technorati.com/tag/trademark" target="_blank" rel="tag"><span style="font-size:85%;">trademark</span></a><span style="font-size:85%;">, </span><a title="Link to Technorati Tag category for search" href="http://www.technorati.com/tag/search" target="_blank" rel="tag"><span style="font-size:85%;">search</span></a><span style="font-size:85%;">, </span><a title="Link to Technorati Tag category for trademark search" href="http://www.technorati.com/tag/trademark+search" target="_blank" rel="tag"><span style="font-size:85%;">trademark search</span></a><span style="font-size:85%;">, </span><a title="Link to Technorati Tag category for clearance" href="http://www.technorati.com/tag/clearance" target="_blank" rel="tag"><span style="font-size:85%;">clearance</span></a><span style="font-size:85%;">, </span><a title="Link to Technorati Tag category for open source" href="http://www.technorati.com/tag/open+source" target="_blank" rel="tag"><span style="font-size:85%;">open source</span></a><span style="font-size:85%;">, </span><a title="Link to Technorati Tag category for approval process" href="http://www.technorati.com/tag/approval+process" target="_blank" rel="tag"><span style="font-size:85%;">approval process</span></a><span style="font-size:85%;">, </span><a title="Link to Technorati Tag category for Sun Microsystems" href="http://www.technorati.com/tag/Sun+Microsystems" target="_blank" rel="tag"><span style="font-size:85%;">Sun Microsystems</span></a></span></p>
<p><a href="http://sharethis.com/item?&wp=2.6.2&amp;publisher=ad4f4fc7-96c0-41ee-b62d-3f43821044d1&amp;title=A+peek+into+Sun%26%238217%3Bs+Open+Source+Approval+Process%2C+with+a+Trademark+Tidbit+to+Boot&amp;url=http%3A%2F%2Ftmbrandingcap.com%2F2007%2F03%2F15%2Fa-peek-into-suns-open-source-approval-process-with-a-trademark-tidbit-to-boot%2F">ShareThis</a></p>]]></content:encoded>
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		</item>
		<item>
		<title>Creating Brand Names</title>
		<link>http://tmbrandingcap.com/2007/03/06/creating-brand-names/</link>
		<comments>http://tmbrandingcap.com/2007/03/06/creating-brand-names/#comments</comments>
		<pubDate>Tue, 06 Mar 2007 04:46:00 +0000</pubDate>
		<dc:creator>alvin</dc:creator>
		
		<category><![CDATA[branding]]></category>

		<category><![CDATA[clearance]]></category>

		<category><![CDATA[naming]]></category>

		<category><![CDATA[trademark search]]></category>

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		<description><![CDATA[Chris Brown over at Branding &#38; Marketing links to five naming tutorials and also to The Best Brands of the World (woorrlld, I say in Keith Olbermann fashion).  Of course, make sure you clear your perfect brand name prior to making a substantial investment in its use.
Technorati Tags: branding, naming, trademark search, clearance



<script type="text/javascript">SHARETHIS.addEntry({ title: "Creating Brand Names", url: "http://tmbrandingcap.com/2007/03/06/creating-brand-names/" });</script>]]></description>
			<content:encoded><![CDATA[<p>Chris Brown over at <a href="http://brandandmarket.blogspot.com/2007/02/creating-brand-name-for-marketing-your.html">Branding &amp; Marketing</a> links to five naming tutorials and also to <a href="http://www.brandsoftheworld.com/">The Best Brands of the World</a> (woorrlld, I say in <a href="http://www.msnbc.msn.com/id/3036677/">Keith Olbermann</a> fashion).  Of course, make sure you clear your perfect brand name prior to making a substantial investment in its use.</p>
<p><span class="technoratitag" style="font-size:85%;">Technorati Tags: <a href="http://www.technorati.com/tag/branding" target="_blank" rel="tag" title="Link to Technorati Tag category for branding">branding</a>, <a href="http://www.technorati.com/tag/naming" target="_blank" rel="tag" title="Link to Technorati Tag category for naming">naming</a>, <a href="http://www.technorati.com/tag/trademark+search" target="_blank" rel="tag" title="Link to Technorati Tag category for trademark search">trademark search</a>, <a href="http://www.technorati.com/tag/clearance" target="_blank" rel="tag" title="Link to Technorati Tag category for clearance">clearance</a></span></p>
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