Just found this September 2006 law review article written by Shashank Upadhye:
Trademark Surveys: Identifying the Relevant Universe of Confused Consumers

Law review article by John M. Conley and Jayne C. Hunter - The Curse of History: Good Bank Brands Make Bad Bank Trademarks.
From the conclusion:
From a normative standpoint, it is clear that trademark law has never offered any special accommodations to the banking business, and shows no likelihood of doing so in the future. Nor [...]

What a way to debut a new “feature” or “label” on celebrity trademarks with an link to a 1993 law review article in the Berkely Technology Law Journal. I had intented to debut the label with a post on celebrities that have filed and registered their names as a trademark with the United States Patent [...]