The Securities and Exchange Commission’s website is a great place to hunt for actual agreements between parties. Trademark license agreements are no exception. The trouble is, is that it is somewhat difficult to find as the search technology is not as robust as say Google’s search technology.
So as a public service, here’s some links to […]

Got your attention? Well, an ad for American Apparel (CBS Sunday Morning profile), the casual clothing company that makes all of its clothes in its Los Angeles factory, certainly caught my attention. Initially of course, it was the provocative nature of the ad that caught my eye. But it was the fine […]

So I was reading my wife’s Marie Claire yesterday and came across this interesting backstory on the licensing of the Fig Newton trademark. [Yes, I’m not ashamed to say that I read my wife’s magazines. I’m a bit of a magazine junkie.]
Newman’s Own Organics sell a fig cookie called Fig Newmans™. According to NOO’s website:
The […]

Venturing off the trademark path, Marty Schwimmer has a nice post regarding the use of music in audio visual works. His short post illustrates the complexities involved.

There’s a nice article on BrandWeek regarding the recent string of victories schools have been racking up in enforcing their school trademarks.

As these lawsuits show, colleges and universities are on the legal warpath to protect their trademarks. Why? It’s something that any marketing major in these schools likely learns in freshman year: Licensing translates to […]