Next year NASCAR driver Dale Earnhardt Jr. will be with a new race team.  While he may now own the trademark in his name, he doesn’t own the trademark in his number.  His team owns the number 8.  Therefore, when he switches teams next year, he’ll have a new number.
 
And what is to become of all […]

There’s a nice article on BrandWeek regarding the recent string of victories schools have been racking up in enforcing their school trademarks.

As these lawsuits show, colleges and universities are on the legal warpath to protect their trademarks. Why? It’s something that any marketing major in these schools likely learns in freshman year: Licensing translates to […]