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Law Review Article on Trademark Surveys

Posted by alvin in May 18th, 2007  
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Posted in: law review, survey, trademark     

Just found this September 2006 law review article written by Shashank Upadhye:
Trademark Surveys: Identifying the Relevant Universe of Confused Consumers

Future brand squatting

Posted by alvin in February 19th, 2007  
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Posted in: confidentiality agreement, naming, squatting, survey, trademark     

I recently took an online survey from a branding company asking my opinion about a series of potential brands for the branding company’s client’s new product. Ever the inquisitive sort, I checked the PTO website to see if any of these marks have been submitted for registration. A sampling of the few distinctive names in […]