Category Archives: trademark
Take your trademark out for a walk …
… and see where it will take you
A blast from the past with this old Levi’s commercial. It’s interesting how they actually made the word “trademark” a character of the commercial.
Sometimes getting a cease and desist letter is the best thing to get
I was flipping through my Sirius dial and heard Hugh Heffner talking about the start of Playboy mangazine. Apparently, the original name was to be Stag Party. Just before publication, he got a cease and desist letter from the attorney that represented Stag Magazine. Because of the letter, Hef changed the name of his magazine [...]
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Hooters Short!
Got your attention? Well, an ad for American Apparel (CBS Sunday Morning profile), the casual clothing company that makes all of its clothes in its Los Angeles factory, certainly caught my attention. Initially of course, it was the provocative nature of the ad that caught my eye. But it was the fine [...]
Also posted in advertising, licensing Leave a comment
Two great recent posts over at the Name Wire
Strategic Name Development’s Name Wire: The Product Naming Blog has two great posts. Heck, all of their posts are great. As an aside, while I have had a link to them on my old blog, I neglected to put them in Google Reader. And thus, was not as regular a reader as [...]
Also posted in Uncategorized, banking, brand, branding, naming, rebranding Leave a comment
Tracking Trademarks 5/12/10