TM Branding Cap http://tmbrandingcap.com Get your trademark branding cap here Wed, 02 Apr 2008 17:52:36 +0000 http://wordpress.org/?v=2.3.3 en T-Mobile sends Engadget a C&D over the color Magenta http://tmbrandingcap.com/2008/04/02/t-mobile-sends-engadget-a-cd-over-the-color-magenta/ http://tmbrandingcap.com/2008/04/02/t-mobile-sends-engadget-a-cd-over-the-color-magenta/#comments Wed, 02 Apr 2008 17:52:36 +0000 tmbc http://tmbrandingcap.com/2008/04/02/t-mobile-sends-engadget-a-cd-over-the-color-magenta/ SHARETHIS.addEntry({ title: "T-Mobile sends Engadget a C&D over the color Magenta", url: "http://tmbrandingcap.com/2008/04/02/t-mobile-sends-engadget-a-cd-over-the-color-magenta/" });]]> T-Mobile parent Deutsche Telekom recently sent Engadget a cease and desist letter over Engadget’s use of the color magenta in its Engadget Mobile news blog. Engadget’s response is to go magenta. Others, such as Clinton Fitch and Gear Bits have joined Engadget in solidarity. Jaffe Juice uses a magenta avatar with the words T-Mobile Sucks for his twitter account.

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]]> http://tmbrandingcap.com/2008/04/02/t-mobile-sends-engadget-a-cd-over-the-color-magenta/feed/ Is Twitter Squatting the next big TM battle? http://tmbrandingcap.com/2008/03/30/is-twitter-squatting-the-next-big-tm-battle/ http://tmbrandingcap.com/2008/03/30/is-twitter-squatting-the-next-big-tm-battle/#comments Sun, 30 Mar 2008 03:02:35 +0000 tmbc http://tmbrandingcap.com/2008/03/30/is-twitter-squatting-the-next-big-tm-battle/ SHARETHIS.addEntry({ title: "Is Twitter Squatting the next big TM battle?", url: "http://tmbrandingcap.com/2008/03/30/is-twitter-squatting-the-next-big-tm-battle/" });]]> Do you use Twitter? I’ve recently started actively using it and it is addictive. Anyways, I found a Twitter user by the name of celebritynews that is fourth highest Update posters according to twitterholic. It appears that celebrity news has created quite a few Twitter accounts in the name of celebrities. The Twitter account name shows up in the path of the URL and is not available after it’s created. Thus, the Twitter Account for Tom Cruise (which appears to be created by celebritynews) is http://twitter.com/tomcruise. As Twitter is getting more popular by the minute, I wonder if any celebrities will fight to get their twitter name?

Just spreading the Twitter Squatting meme.

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]]> http://tmbrandingcap.com/2008/03/30/is-twitter-squatting-the-next-big-tm-battle/feed/ Branding versus lead generation http://tmbrandingcap.com/2008/03/07/branding-versus-lead-generation/ http://tmbrandingcap.com/2008/03/07/branding-versus-lead-generation/#comments Fri, 07 Mar 2008 03:56:38 +0000 tmbc http://tmbrandingcap.com/2008/03/07/branding-versus-lead-generation/ SHARETHIS.addEntry({ title: "Branding versus lead generation", url: "http://tmbrandingcap.com/2008/03/07/branding-versus-lead-generation/" });]]> .flickr-photo { border: solid 2px #000000; } .flickr-yourcomment { } .flickr-frame { text-align: left; padding: 3px; } .flickr-caption { font-size: 0.8em; margin-top: 0px; }

Branding versus lead generation, originally uploaded by bigmick.

This photo’s captions were created by Skitch which looks like a cool application. Sadly it’s only for Mac users right now. But there is word that there is a PC version in the works.

Anyways, I thought the picture told an effective branding story.

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]]> http://tmbrandingcap.com/2008/03/07/branding-versus-lead-generation/feed/ Pervasive Branding http://tmbrandingcap.com/2008/03/07/pervasive-branding/ http://tmbrandingcap.com/2008/03/07/pervasive-branding/#comments Fri, 07 Mar 2008 03:31:22 +0000 tmbc http://tmbrandingcap.com/2008/03/07/pervasive-branding/ SHARETHIS.addEntry({ title: "Pervasive Branding", url: "http://tmbrandingcap.com/2008/03/07/pervasive-branding/" });]]> .flickr-photo { border: solid 2px #000000; } .flickr-yourcomment { } .flickr-frame { text-align: left; padding: 3px; } .flickr-caption { font-size: 0.8em; margin-top: 0px; }

pervasive branding, originally uploaded by 416style.

I was browsing flickr and stumbled upon this picture of the Louis Vuitton logo affixed to what appears to be a trash bin or a tree planter.

I wonder if it’s from some guerrilla marketing campaign or a Louis Vuitton fan gone amok.

One things for sure, is that the use falls out of Louis Vuitton’s quality control provisions. :)

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]]> http://tmbrandingcap.com/2008/03/07/pervasive-branding/feed/ Trademark and Branding Updates for 2008-03-05 http://tmbrandingcap.com/2008/03/05/trademark-and-branding-updates-for-2008-03-05/ http://tmbrandingcap.com/2008/03/05/trademark-and-branding-updates-for-2008-03-05/#comments Wed, 05 Mar 2008 23:59:59 +0000 tmbc http://tmbrandingcap.com/2008/03/05/trademark-and-branding-updates-for-2008-03-05/ SHARETHIS.addEntry({ title: "Trademark and Branding Updates for 2008-03-05", url: "http://tmbrandingcap.com/2008/03/05/trademark-and-branding-updates-for-2008-03-05/" });]]>
  • Here’s a branding blog called The Branding Blog from Branding Brands http://www.brandingbrand.com/blog/ #
  • News on the Hip Hop front - TM dispute between Jim Jones and Cam’ron http://tinyurl.com/2ksak7 #
  • TMs of the presidential candidates, as found by TradeMark Express http://is.gd/1Fm #
  • "Just because you own a trademark doesn’t mean you own the rights to use it across the board" http://snurl.com/210b1 #
  • Blog sued for having negative product reviews, to the justifiable dismay of Eric Goldman http://snurl.com/210b2 #
  • Nuvio sues Garmin for TM infringement http://snurl.com/210b5 #
  • 1-800 Contacts sues Drugstore.com for TM infringement (sponsored links case) http://snurl.com/210b8 #
  • WIPO sees increase of trademark activity abroad http://snurl.com/210bb #
  • "A brand is the source of a promise to the consumer. It promises relevant differentiated benefits" http://snurl.com/210bi #
  • Practical branding basics from the carwash and detail perspective http://tinyurl.com/2p7kbm #
  • Branding in recession likened to NASCAR race "to maintain stability in a turn, you’ve got to accelerate through it" http://snurl.com/210c7 #
  • Branding and politics http://www.startribune.com/business/16136902.html #

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    ]]>     http://tmbrandingcap.com/2008/03/05/trademark-and-branding-updates-for-2008-03-05/feed/     Video of Dean Crutchfield giving branding speech at Google http://tmbrandingcap.com/2008/03/05/video-of-dean-crutchfield-giving-branding-speech-at-google/ http://tmbrandingcap.com/2008/03/05/video-of-dean-crutchfield-giving-branding-speech-at-google/#comments Wed, 05 Mar 2008 04:35:32 +0000 tmbc http://tmbrandingcap.com/2008/03/05/video-of-dean-crutchfield-giving-branding-speech-at-google/ SHARETHIS.addEntry({ title: "Video of Dean Crutchfield giving branding speech at Google", url: "http://tmbrandingcap.com/2008/03/05/video-of-dean-crutchfield-giving-branding-speech-at-google/" });]]> Watch and see what Dean says about: Brands as Platforms, Brands as Themes, and Brands as Links. And how he and his firm helped launched Bono’s (Red) campaign.

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    ]]>     http://tmbrandingcap.com/2008/03/05/video-of-dean-crutchfield-giving-branding-speech-at-google/feed/     Sample trademark license agreements http://tmbrandingcap.com/2008/03/05/sample-trademark-license-agreements/ http://tmbrandingcap.com/2008/03/05/sample-trademark-license-agreements/#comments Wed, 05 Mar 2008 04:17:33 +0000 tmbc http://tmbrandingcap.com/2008/03/05/sample-trademark-license-agreements/ SHARETHIS.addEntry({ title: "Sample trademark license agreements", url: "http://tmbrandingcap.com/2008/03/05/sample-trademark-license-agreements/" });]]> The Securities and Exchange Commission’s website is a great place to hunt for actual agreements between parties. Trademark license agreements are no exception. The trouble is, is that it is somewhat difficult to find as the search technology is not as robust as say Google’s search technology.

    So as a public service, here’s some links to actual trademark license agreements. Of course these have been negotiated between the parties and fit their specific situations and understandings. So if you’re thinking you can use them unchanged, think again. Obviously, I recommend you seek counsel before entering into these important agreements.

    And the list goes on. For more trademark agreements, check out 270 Legal.

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    ]]>     http://tmbrandingcap.com/2008/03/05/sample-trademark-license-agreements/feed/     Take your trademark out for a walk … http://tmbrandingcap.com/2008/03/05/take-your-trademark-out-for-a-walk/ http://tmbrandingcap.com/2008/03/05/take-your-trademark-out-for-a-walk/#comments Wed, 05 Mar 2008 01:20:03 +0000 tmbc http://tmbrandingcap.com/2008/03/05/take-your-trademark-out-for-a-walk/ SHARETHIS.addEntry({ title: "Take your trademark out for a walk …", url: "http://tmbrandingcap.com/2008/03/05/take-your-trademark-out-for-a-walk/" });]]> … and see where it will take you

    A blast from the past with this old Levi’s commercial. It’s interesting how they actually made the word “trademark” a character of the commercial.

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    ]]>     http://tmbrandingcap.com/2008/03/05/take-your-trademark-out-for-a-walk/feed/     How to build brand buzz: Get yourself on Entourage http://tmbrandingcap.com/2007/08/28/how-to-build-brand-buzz-get-yourself-on-entourage/ http://tmbrandingcap.com/2007/08/28/how-to-build-brand-buzz-get-yourself-on-entourage/#comments Tue, 28 Aug 2007 14:04:02 +0000 tmbc http://tmbrandingcap.com/2007/08/28/how-to-build-brand-buzz-get-yourself-on-entourage/ SHARETHIS.addEntry({ title: "How to build brand buzz: Get yourself on Entourage", url: "http://tmbrandingcap.com/2007/08/28/how-to-build-brand-buzz-get-yourself-on-entourage/" });]]> Yeah yeah. I’ve been lax lately. But really, I’ve been blogging this whole time. Just not on the TMBC. I was just taking a law blogging break and blogging for fun over at The 270, my blog about what’s happening in my corner of the world. Columbus, Ohio.

    Anyways, after the last Entourage episode, I wrote a post about Marquis Jet being featured on Entourage. The link to Columbus is that Marquis’ fleet of jets is actually operated by Columbus based NetJets. I expected a few people to be interested. But I got a spike in readership due to that post.

    So, anecdotally, Entourage builds buzz for your brand. And for luxury brands, the show is perfect. Really, who wouldn’t want to live the lifestyle of Vincent Chase. At least for a day or two.

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    ]]>     http://tmbrandingcap.com/2007/08/28/how-to-build-brand-buzz-get-yourself-on-entourage/feed/     Here’s a domain name naming services that sounds pretty cool - Picky Domains http://tmbrandingcap.com/2007/08/23/heres-a-domain-name-naming-services-that-sounds-pretty-cool-picky-domains/ http://tmbrandingcap.com/2007/08/23/heres-a-domain-name-naming-services-that-sounds-pretty-cool-picky-domains/#comments Thu, 23 Aug 2007 02:51:50 +0000 tmbc http://tmbrandingcap.com/2007/08/23/heres-a-domain-name-naming-services-that-sounds-pretty-cool-picky-domains/ SHARETHIS.addEntry({ title: "Here’s a domain name naming services that sounds pretty cool - Picky Domains", url: "http://tmbrandingcap.com/2007/08/23/heres-a-domain-name-naming-services-that-sounds-pretty-cool-picky-domains/" });]]> Picky Domains. You pay Picky Domains $50. Contributors to the site suggest names for your website. If you use one of the suggested names, Picky Domains pays the contributor a fee.

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