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Branding versus lead generation, originally uploaded by bigmick.
This photo’s captions were created by Skitch which looks like a cool application. Sadly it’s only for Mac users right now. […]

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pervasive branding, originally uploaded by 416style.
I was browsing flickr and stumbled upon this picture of the Louis Vuitton logo affixed to what appears to be a trash bin […]

Watch and see what Dean says about: Brands as Platforms, Brands as Themes, and Brands as Links. And how he and his firm helped launched Bono’s (Red) campaign.