I like how Bath & Body works brands their receipts. But it does somewhat interferes with the type.
Latest Updates: branding RSS
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Branding on a receipt
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Lot's of W branding out there
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Recently, I placed a “W” WordPress sticker on my car. My wife freaked, because she thought it was for George W. Bush. After explaining what it was, she still hated it.
Oh well.
There are a bunch of W branding out there if you think of it. For example:
George W. Bush
W Hotels
Webkinz
WordPress
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Branding versus lead generation
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Branding versus lead generation, originally uploaded by bigmick.
This photo’s captions were created by Skitch which looks like a cool application. Sadly it’s only for Mac users right now. But there is word that there is a PC version in the works.
Anyways, I thought the picture told an effective branding story.
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Pervasive Branding
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pervasive branding, originally uploaded by 416style.
I was browsing flickr and stumbled upon this picture of the Louis Vuitton logo affixed to what appears to be a trash bin or a tree planter.
I wonder if it’s from some guerrilla marketing campaign or a Louis Vuitton fan gone amok.
One things for sure, is that the use falls out of Louis Vuitton’s quality control provisions.
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Video of Dean Crutchfield giving branding speech at Google
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Watch and see what Dean says about: Brands as Platforms, Brands as Themes, and Brands as Links. And how he and his firm helped launched Bono’s (Red) campaign.