TM Branding Cap » branding http://tmbrandingcap.com Quick thoughts on trademarks and branding Wed, 12 May 2010 18:08:40 +0000 en hourly 1 Branding on a receipt http://tmbrandingcap.com/2009/05/19/branding-on-a-receipt/ http://tmbrandingcap.com/2009/05/19/branding-on-a-receipt/#comments Tue, 19 May 2009 02:19:46 +0000 tmbc http://tmbrandingcap.com/2009/05/19/branding-on-a-receipt/ I like how Bath & Body works brands their receipts. But it does somewhat interferes with the type.

]]> http://tmbrandingcap.com/2009/05/19/branding-on-a-receipt/feed/ 0 Lot’s of W branding out there http://tmbrandingcap.com/2009/05/18/lots-of-w-branding-out-there/ http://tmbrandingcap.com/2009/05/18/lots-of-w-branding-out-there/#comments Mon, 18 May 2009 04:50:06 +0000 tmbc http://tmbrandingcap.com/2009/05/18/lots-of-w-branding-out-therr/ Recently, I placed a “W” WordPress sticker on my car. My wife freaked, because she thought it was for George W. Bush. After explaining what it was, she still hated it.

Oh well.

There are a bunch of W branding out there if you think of it. For example:

George W. Bush
W Hotels
Webkinz
WordPress

]]> http://tmbrandingcap.com/2009/05/18/lots-of-w-branding-out-there/feed/ 0 Branding versus lead generation http://tmbrandingcap.com/2008/03/07/branding-versus-lead-generation/ http://tmbrandingcap.com/2008/03/07/branding-versus-lead-generation/#comments Fri, 07 Mar 2008 03:56:38 +0000 tmbc http://tmbrandingcap.com/2008/03/07/branding-versus-lead-generation/ .flickr-photo { border: solid 2px #000000; } .flickr-yourcomment { } .flickr-frame { text-align: left; padding: 3px; } .flickr-caption { font-size: 0.8em; margin-top: 0px; }

Branding versus lead generation, originally uploaded by bigmick.

This photo’s captions were created by Skitch which looks like a cool application. Sadly it’s only for Mac users right now. But there is word that there is a PC version in the works.

Anyways, I thought the picture told an effective branding story.

]]> http://tmbrandingcap.com/2008/03/07/branding-versus-lead-generation/feed/ 0 Pervasive Branding http://tmbrandingcap.com/2008/03/07/pervasive-branding/ http://tmbrandingcap.com/2008/03/07/pervasive-branding/#comments Fri, 07 Mar 2008 03:31:22 +0000 tmbc http://tmbrandingcap.com/2008/03/07/pervasive-branding/ .flickr-photo { border: solid 2px #000000; } .flickr-yourcomment { } .flickr-frame { text-align: left; padding: 3px; } .flickr-caption { font-size: 0.8em; margin-top: 0px; }

pervasive branding, originally uploaded by 416style.

I was browsing flickr and stumbled upon this picture of the Louis Vuitton logo affixed to what appears to be a trash bin or a tree planter.

I wonder if it’s from some guerrilla marketing campaign or a Louis Vuitton fan gone amok.

One things for sure, is that the use falls out of Louis Vuitton’s quality control provisions. :)

]]> http://tmbrandingcap.com/2008/03/07/pervasive-branding/feed/ 0 Video of Dean Crutchfield giving branding speech at Google http://tmbrandingcap.com/2008/03/05/video-of-dean-crutchfield-giving-branding-speech-at-google/ http://tmbrandingcap.com/2008/03/05/video-of-dean-crutchfield-giving-branding-speech-at-google/#comments Wed, 05 Mar 2008 04:35:32 +0000 tmbc http://tmbrandingcap.com/2008/03/05/video-of-dean-crutchfield-giving-branding-speech-at-google/ Watch and see what Dean says about: Brands as Platforms, Brands as Themes, and Brands as Links. And how he and his firm helped launched Bono’s (Red) campaign.

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