http://tmbrandingcap.com Quick thoughts on trademarks and branding Wed, 12 May 2010 18:08:40 +0000 en hourly 1 http://tmbrandingcap.com/2008/04/02/t-mobile-sends-engadget-a-cd-over-the-color-magenta/ http://tmbrandingcap.com/2008/04/02/t-mobile-sends-engadget-a-cd-over-the-color-magenta/#comments Wed, 02 Apr 2008 17:52:36 +0000 tmbc http://tmbrandingcap.com/2008/04/02/t-mobile-sends-engadget-a-cd-over-the-color-magenta/ T-Mobile parent Deutsche Telekom recently sent Engadget a cease and desist letter over Engadget’s use of the color magenta in its Engadget Mobile news blog. Engadget’s response is to go magenta. Others, such as Clinton Fitch and Gear Bits have joined Engadget in solidarity. Jaffe Juice uses a magenta avatar with the words T-Mobile Sucks for his twitter account.

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