TM Branding Cap » likelihood of confusion http://tmbrandingcap.com Quick thoughts on trademarks and branding Wed, 12 May 2010 18:08:40 +0000 en hourly 1 The US Patent and Trademark Office recen… http://tmbrandingcap.com/2009/05/30/the-us-patent-and-trademark-office-recen/ http://tmbrandingcap.com/2009/05/30/the-us-patent-and-trademark-office-recen/#comments Sat, 30 May 2009 01:57:50 +0000 tmbc http://tmbrandingcap.com/2009/05/30/the-us-patent-and-trademark-office-recen/ The US Patent and Trademark Office recently rejected Microsoft’s trademark filing for the mark BING for “computer search engine software; graphical user interface software, namely, toolbar software for use with search engine software and websites”.

The PTO cited the mark BING MOBILE, INC. for “mobile phone software for a social networking service” and rejected under the grounds of likelihood of confusion.

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